When I first opened up ChatGPT, I didn’t see a partner.
I saw a threat.
After 20+ years writing for top agencies, running a small shop, and teaching digital writing, I thought I had this whole “creative process” thing down. Then came AI. And suddenly, I felt like a junior again...uncertain, skeptical, weirdly defensive.
But curiosity has a way of sneaking in.
What started as casual experiments became a daily obsession. I began treating AI less like a tool and more like a partner. Not just any partner, though—a golden retriever. Enthusiastic, non-judgmental, always eager to help. And smarter than any dog (or intern) you’ve ever met.
This guide is the result of that journey.
👉 The Golden Retriever Principle: The AI Prompting Mindset for Marketers
It’s not about prompts. It’s about prompting mindset.
How to flip the mental switch from command-and-control to collaborate-and-create.
Inside, I share:
🐾 The 5 types of AI relationships (and which one gets the best results)
🐾 How to stop fearing “dumb” questions and start asking better ones
🐾 Why it’s easier to transform than to create from scratch
🐾 And how abundance thinking can supercharge your creative output
This is for every marketer wondering why AI still feels…off.
It’s not your fault. You just haven’t met your golden retriever yet.
—Greg ShortallFounder @ Advanced Creative Labs
Prompt Engineer | Teacher | Recovering Ad Guy